Raising capital to fund your new idea to help take it to market can be difficult. When watching Dragon’s Den it’s interesting to note that the percentage of the company the funders require appears to be quite high (30%, 40%, 50% of the shares), which is understandable given the risk and as a number of the products / services do not have a track record of selling in the market place.
However, there are other venture capitalists / funders who adopt a different approach, taking a lower stake in the company, for example, Union Square Ventures, based in New York. Union Square Ventures have a successful track record of investing in Feedburner (acquired by Google) and Del.icio.us (brought by Yahoo). It worth having a read of Union Square Venture’s blog.
