SMS studies

Participants are given a mobile phone and are sent an SMS on a number of occasions throughout the day and are asked to fill in a preset questionnaire or to take a photograph. This helps to build up temporal and spatial models of how, when and where participants, for example, interact with technology and brands. There is low involvement of a researcher’s time and a large-scale study across a diverse range of participants can be undertaken relatively easily and quickly. The participant must be motivated to fill in the information when requested.