R&D 2.0 – Fewer Engineers, More Anthropologists

Navi Radjou in the Havard Business Review makes a case for employing more anthropologists on projects:  ” I suggest that multinationals, besides employing technically-oriented engineers and scientists, begin to staff their R&D units in developing nations like India with two other types of experts, namely: Anthropologists and ethnographers.” Read the rest of the article – R&D 2.0 – Fewer Engineers, More Anthropologists.