Mixing Qualitative and Quantitative Research

August 24, 2010

Mixing Qualitative and Quantitative Research View more presentations from Sam Ladner.

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Blog analysis

August 24, 2010

The University of Manchester have published a blog analysis toolkit based upon a project in which blog analysis was used.  The document can be downloaded here.

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Quick and Dirty Remote User Testing

August 20, 2010

From A List Apart Quick and Dirty Remote User Testing.

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SILK Method Deck

August 19, 2010

Social Innovation Lab Kent (SILK)  Methods Deck – worth having a look through their website.  The Activmob project is up there, which is a project I worked on as a freelance research manager at the Design Council.

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Consumer ethnography

August 18, 2010

Encouraging to note that management consulting firm Bain and Company mention ‘consumer ethnography’ in their Management Tools report.

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Warning: Habits May Be Good for You

August 17, 2010

The New York Times and behaviour change – “Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.”

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Sheena Iyegnar

August 16, 2010

Sheena Iyengar an expert on consumer choice looks at the how people make choices and the difference between cultures.

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The power of the customer

August 16, 2010

With the growth of social media and user generated content the voice of the consumer is becoming ever LOUDER.   Remember the experience of United Airlines when they broke Dave Carroll’s guitar.   Dave Carroll’s response on You Tube has had over 9 million views (August 2010).

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R&D 2.0 – Fewer Engineers, More Anthropologists

August 16, 2010

Navi Radjou in the Havard Business Review makes a case for employing more anthropologists on projects:  ” I suggest that multinationals, besides employing technically-oriented engineers and scientists, begin to staff their R&D units in developing nations like India with two other types of experts, namely: Anthropologists and ethnographers.” Read the rest of the article – [...]

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Doing anthropology

August 12, 2010

Do anthropology – a short film produced by MIT

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