Research Methods » Ethnography

What is Ethnography?

Research Methods — Mon, 19 Dec 2011 20:51:40 +0000

What is Ethnography? from Steve Inskeep on Vimeo.

What People Are Really Doing

Research Methods — Tue, 01 Nov 2011 19:19:30 +0000

What People Are Really Doing from IIT Institute of Design on Vimeo.

When Design Met Anthropology

Research Methods — Thu, 07 Jul 2011 19:05:18 +0000

When Design Met Anthropology

View more presentations from Christina Wasson

Ethnographic Research: A Key to Strategy

Research Methods — Thu, 07 Apr 2011 07:59:23 +0000

A short note Ethnographic Research: A Key to Strategy by Ken Anderson an anthropologist at Intel, which explores the wider role of ethnography in corporations. Harvard Business Review.

Voice of Experience

Research Methods — Sat, 19 Mar 2011 11:30:53 +0000

A new newsletter (Voice of Experience) from the design ethnography and experience research team at the University of Dundee. Some really encouraging work from the students. Definitely worth following. Also find out more about their MSc in Design Ethnography too.

Fake Ethnography vs Real Ethnography

Research Methods — Wed, 09 Mar 2011 16:15:53 +0000

An interesting talk by Dr Aviva Rosenstein – Fake Ethnography vs Real Ethnography.

Dr. Aviva Rosenstein – “Fake Ethnography vs Real Ethnography” at URF08 from bolt peters on Vimeo.

Ethnographic study of projector use

Research Methods — Fri, 10 Dec 2010 08:31:34 +0000

A short video from PARC Ethnographic study of projector use.

Ethnographic study of projector use

View more videos from PARC, a Xerox company.

Museums and ethnography

Research Methods — Sun, 05 Sep 2010 18:46:33 +0000

The Wall Street Journal has a short article on the role of ethnography and how ‘observational’ research is used to understand the customer journey in museums. Key things for visitor attractions and museums are to:

- engage with visitors

- increase repeat visits

- increase dwell time

- increase secondary spend

The Museum is Watching You

R&D 2.0 – Fewer Engineers, More Anthropologists

Research Methods — Mon, 16 Aug 2010 07:37:13 +0000

Navi Radjou in the Havard Business Review makes a case for employing more anthropologists on projects: ” I suggest that multinationals, besides employing technically-oriented engineers and scientists, begin to staff their R&D units in developing nations like India with two other types of experts, namely: Anthropologists and ethnographers.” Read the rest of the article – R&D 2.0 – Fewer Engineers, More Anthropologists.

Doing anthropology

Research Methods — Thu, 12 Aug 2010 08:26:59 +0000

Do anthropology – a short film produced by MIT