An ethnography primer

From the AIGA’s website you can download ‘An ethnography primer’ a short paper: “Ethnography informs design by revealing a deep understanding of people and how they make sense of their world. Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting. When ethnography is applied to design, it helps designers create more compelling solutions..”  An ethnography primer.

Tagged as: Ethnography